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Maybach
Mercedes-Benz revived the long dormant Maybach brand as an ultra-premium marque designed to compete with Rolls-Royce. Despite not selling cars since 1945, Maybach launched in 2002 with their Maybach 57 and Maybach 62 sedans, based on the Mercedes-Benz S-Class and outfitted with turbocharged V12 engines and the finest interiors available.
Since its 2002 launch, Maybach has incrementally updated its offerings, the Maybach 57 and Maybach 62. Sportier models, known as the 57S and 62S became available in 2005, with upgraded chassis and power ratings, while an ultra-limited convertible version, known as the Maybach 62 Landaulet, was introduced in 2007. Prices start at around $345,000 for a base 57 all the way up to over $1 million for a 62 Landaulet. Maybach also produced a one-off coupe called the Exelero, using the basic chassis and a custom built coupe body that is designed to evoke the look of pre-WWII vehicles. Slow sales have put Maybach’s future in jeopardy.
Maybach SUV Concept Teased Ahead of Auto China 2018
The next product from Mercedes-Maybach will be an SUV, and the luxury automaker will introduce a concept version previewing the vehicle later this month.
![Sam McEachern](jpg/88_18af6.jpg)
Maybach is Making a New Super Luxury SUV
The next-generation Mercedes-Benz GLS will spawn an ultra-luxurious Maybach variant.
![Sam McEachern](jpg/88_18af6.jpg)
Mercedes-Benz Gives Its Flagship Sedan a Thorough Refresh
The 2018 Mercedes-Benz S-Class lineup has been unveiled at the 2017 Shanghai Motor Show.
2017 Mercedes-Maybach S650 Cabriolet Video, First Look
Mercedes-Maybach is redefining luxury in the convertible segment.
![AutoGuide.com Staff](png/avatar-a-ff00a78af6.png)
Mercedes Considering Building Bentley Bentayga Competitor
Mercedes-Benz might be the next automaker to enter the ultra-luxury SUV segment, possibly with its Maybach sub-brand.
![Jason Siu](jpg/8_18af6.jpg)
Most Watched Videos of the Week: May 24 – 31, 2015
Did Mercedes-Benz make the right move bringing back the Maybach nameplate?
![AutoGuide.com Staff](png/avatar-a-ff00a78af6.png)
2016 Mercedes-Maybach S600 Review
Maybach was the pinnacle of Daimler’s extensive portfolio until a couple years ago when the revival of this historical division fizzled out like a New Year’s resolution two weeks into February. The failure was hardly unexpected as many wealthy individuals had never heard of the brand nor could they afford its products, even with 4,800-month financing. A long-wheelbase Maybach 62 could be optioned past the million-dollar mark, a manicured middle finger to the economically disadvantaged affluent.
![Craig Cole](jpg/35_18af6.jpg)
Most Watched Videos of the Week: March 8-15, 2015
The Honda Civic Type R is winning over the hearts of automotive enthusiasts worldwide.
![AutoGuide.com Staff](png/avatar-a-ff00a78af6.png)
Mercedes-Maybach Pullman Longs for Attention
Mercedes-Benz just revealed the next member of the newly returned Maybach product line.
2016 Mercedes-Maybach S600 Video, First Look
The Maybach nameplate is back, with the 12-cylinder Mercedes-Maybach S600, which was revealed today at the 2014 LA Auto Show.
![Sami Haj-Assaad](jpg/30_18af6.jpg)
Mercedes to Sell Range-Topping 'Maybach' S-Class
Rumored last year, Mercedes-Benz plans to use the Maybach nameplate for a range-topping S-Class long-wheelbase model.
![Jason Siu](jpg/8_18af6.jpg)
Top 10 Recently Extinct Car Brands Millennials Probably Won't Remember
Everybody loves talking about millennials but nobody does anything about them. Roughly speaking, this demographic encompasses young – and not-so-young – folks born in the early 1980s to about 2000. With birth years spanning two decades, this is a huge group of very diverse people.
![Craig Cole](jpg/35_18af6.jpg)
Maybach Nameplate May Return on New S-Class
![Craig Cole](jpg/35_18af6.jpg)
10 Concept Cars That Didn't Go Anywhere
Every new auto show brings another exciting round of wild concept cars. But do these ideas ever make it to reality?
![Sami Haj-Assaad](jpg/30_18af6.jpg)
Maybach Dealers Granted $100,000 in Cash Rebates
With Daimler losing almost $500,000 for each Maybach sold, it’s no surprise that the luxury brand has been laid to rest . And now to help move the remaining inventory of 23 models, Maybach dealers have been granted an astonishing $100,000 cash in direct-to-dealer discounts.
![Jason Siu](jpg/8_18af6.jpg)
Jay-Z and Kanye West 'Otis' Maybach Raises Disappointing $60,000
Car enthusiasts probably cringed during Jay-Z and Kanye West’s “Otis” video as the duo mangled a Maybach 57, but the joke seems to be on them now.
The irreverently-altered Maybach was supposed to bring between and estimated $100,000 and $150,000 at auction. That money was meant to go, at least in part, to the Save the Children Charity.
Unfortunately, as the audacious music stars learned, people don’t really like the idea of spending that kind of money on what amounts to a disfigured and outdated Maybach. The car earned $60,000 — an less than a quarter of its original value. While that’s chump change to own an ultra-exclusive Maybach (especially because the company is gone), it’s still a lot to pay for junk.
It’s too bad one of the music moguls didn’t just “give” it to the other as a memento of the video shoot. They could have collectively donated more to the charity without breaking much of a sweat. Heck it wasn’t so long ago that Birdman gave his brother and Lil Wayne Rolls-Royce Ghost and Bentley Mulsanne respectively.
Nonetheless, Save the Children is probably grateful for whatever money it got, regardless of wasted potential. At least it still raised more than Justin Bieber‘s Hyundai Genesis, though even that is questionable considering the Hyundai sold for more than its original MSRP.
You can watch the music video after the break.
![Luke Vandezande](jpg/26_18af6.jpg)
Jay-Z and Kanye West 'Otis' Maybach Up For Auction To Benefit Save the Children -Video
Although Daimler has announced the discontinuation of the Maybach brand, young money ballers, shot-callers now have the opportunity to bid on what’s arguably the most notorious Maybach of all.
Starring in the Jay-Z and Kanye West “Otis” music video, the chopped “Mad Max” Maybach will be put on the block by auction house Phillips de Pury & Co. at the New York Contemporary Art Evening sale on March 8. All proceeds of the Maybach auction will be donated to Save the Children. Previously, this vehicle was also up for auction to benefit the victims of drought in East Africa.
Burning rubber in four-wheel drifts and spitting fire in the process, Rockafella’s insane whip is estimated to raise between $100,000 to $150,000. Considering Jay-Z and Kanye’s handiwork left us with half a car, it seems appropriate for its estimate to be half the value of a Maybach 57 when new.
![Danny Choy](png/avatar-d-1abb718af6.png)
Daimler Lost $500,000 For Each Maybach Sold
When Mercedes-Benz announced the termination of its superluxury Maybach brand, Daimler CEO Dieter Zetsche said succinctly, “It would not be sensible to develop a successor model for the current Maybach.”
![Danny Choy](png/avatar-d-1abb718af6.png)
Maybach Xenatec Coupe on Sale in Dubai
However, that does not mean the brand will vanish off the face of the Earth, thanks to a coach-building company called Xenatec. They take a four-door Maybach 57S and get rid of two of its doors. Since they kept the wheelbase the same as the donor car, they gave it longer doors and a sleek coupe body to fill in the gap.
![Nauman Farooq](png/avatar-n-605be88af6.png)
Maybach Announces Price Hike For 2012 Line-Up
In Maybach‘s last full year of sales before the hyper-luxury brand will be shuttered for 2013, Daimler has increased the MSRP of Maybach’s 2012 line-up.
![Danny Choy](png/avatar-d-1abb718af6.png)
Top 10 Most Expensive Cars of 2012
The list of the Top 10 most expensive new cars is even more shocking that you might expect. Released by Forbes, you can forget the Ferrari 458 or the $300,000 Lamborghini Aventador because even at the low end of the scale these models start at right around the one million mark.
![Colum Wood](jpg/3_18af6.jpg)
Maybach Killed By Mercedes-Benz; Pour Out A Bottle Of Moet For The Homie
Mercedes-Benz‘s Maybach luxury brand will be axed, much to the consternation of rappers (pictured above), athletes and insipid nouveau riche types everywhere.
![Derek Kreindler](png/avatar-d-69e0ff8af6.png)
Aston Martin and Maybach To Break Their Engagement
Now according to sources, the union has broken before it even started, citing money issues. If the deal had stayed intact, Aston Martin would have built the next generation models of the Maybach 57 and 62. In return, Aston Martin would have benefited from Mercedes-Benz‘s hybrid technology, the 4.6-liter twin-turbo V8 and platforms for the 2012 M-class and 2013 S-class.
![Nauman Farooq](png/avatar-n-605be88af6.png)
Rapper Birdman Allegedly Defaults On Payment For Maybach Exelero
Despite being the only example in the world, the Maybach Exelero has been around the block a few times. First concieved as a concept car for Fulda Tires (who wanted to use the vehicle for tire testing), the Exelero then appeared in a Jay-Z video.
![Derek Kreindler](png/avatar-d-69e0ff8af6.png)
Kim Kardashian's Extravagant Wedding To Provide A Fleet Of Rolls-Royces, Maybachs
Kim Kardashian’s star-studded wedding will feature a fleet of white Rolls-Royce Phantom and Maybach 62 limousines, as befitting a celebrity wedding.
The Kardashians worked out a deal with Platinum Motorsports (which customizes vehicles for athletes and celebrities like David Beckham) to provide this sterling example of conspicuous consumption, which the company said was not a challenge. All the cars will be chauffer-driven, and will ferry guests around for optimal paparazzi exposure.
Plus, Kardashian insisted every vehicle be white… not matte black.
[Source: TMZ]
Curious about these Platinum Motorsports ballers? Check out the video after the jump:
![Blake Z. Rong](png/avatar-b-59a1f48af6.png)
Maybach Could Live On As Mercedes Sub-Brand
Remember Maybach? Of course not, we’re in a recession. But back in the day, when the grass was green and birds sang sweetly in the forests, Mercedes’ experiment with ultra-luxury was quietly shuttered after people decided that two-tone paint wasn’t compelling enough a reason to buy what looked like a melted S-Class owned by Simon Cowell.
![Blake Z. Rong](png/avatar-b-59a1f48af6.png)
Maybach May Die Or Be Reborn, British Style, With Help From Aston Martin
The slow-selling luxurious Maybach may be in trouble and we will find out by July 1. Mercedes parent company Daimler AG is trying to decide what to do with the Maybach company after slumping sale issues. Daimler will either axe the car or possibly partner with British car-maker Aston Martin for a second-generation car.
Rapper Birdman Pays $8 Million For Maybach Exelero
Rapper Birdman (Bryan Williams), also co-founder of Cash Money Records, has apparently spent $8,000,000 on the 700-hp Maybach Exelero. The above pic was taken and tweeted by Birdman on his Twitter account along with the $8 million claim a couple of weeks after he was quoted with saying “They got this new Maybach that I want that costs $8 million, I gotta have it.”
Aston Martin Tie-Up With Mercedes to Give Lagonda a Rolls-Royce Rival
Rumors of a partnership between Aston Martin and Mercedes-Benz surfaced quite some time ago, but according to a new report a deal between has been stuck between the two luxury marques – one that will benefit plans both firms have for their boutique luxury brands.
![Colum Wood](jpg/3_18af6.jpg)
Maybach Adding 62 Guard Model to Protect Those That Need Protection
When some other manufacturers announce armored variants of their vehicles, we sometimes wonder why. When Maybach announces an armored variant of their 62 luxury sedan, we wonder what took them so long. The engineers over at Sindelfingen, Germany, equipped Maybach’s 62 with integrated safety systems to suit all the very important people that need protection while traveling in the ultimate luxury sedan.
![Jason Siu](jpg/8_18af6.jpg)
Maybach's Future In Jeopardy, Nouveau-Riche May Be Left Without A Vehicle
The ostentatious among us may be left without a chariot, as Mercedes-Benz is apparently mulling over a plan to kill the under-performing Maybach brand.
![Derek Kreindler](png/avatar-d-69e0ff8af6.png)
First Maybach 57S Coupe Revealed: Can Be Yours for $950,000
Earlier this year, German Tuner Xenatec announced that they’d be producing Maybach’s 57S Coupe. And now just in time for the new year, Xenatec has the first one released to the public and it’s for sale up on JamesList. The asking price for the first of 100 limited units is a little shy of $950,000.
![Jason Siu](jpg/8_18af6.jpg)
Aston Martin Rumored to Build Future Maybach Models for Mercedes
It’s no secret that the revival of the Maybach brand by Mercedes parent company Daimler has been a flop. Perhaps it’s because of how much the cars shared with their S-Class counterparts, but apart from the odd Russian oligarch, the world’s wealthiest folks have decided to stick with faithful British brands like Bentley and Rolls-Royce when it comes to their ultra-luxury needs.
![Colum Wood](jpg/3_18af6.jpg)
LA Auto Show Design Challenge Showcases 1,000 Pound Concepts
It’s amazing to see what a design team can do when they don’t have their arms tied by accountants. For the 2010 LA Auto Show‘s annual Design Challenge, automakers were invited to create a vehicle that is good for the environment, attractive and exciting to drive, but it also much be safe, seat four and weigh less than 1,000 lbs.
![Colum Wood](jpg/3_18af6.jpg)
Maybach Not Dead: Will Get Five Models Including 4-Door Coupe, Large Convertible
With just 300 units sold globally per year, it was expected that the dawn of a new S-Class in 2012 would see the demise of Mercedes‘ ultra-luxury Maybach brand. Not so says a new report by Automobile Magazine.
![Colum Wood](jpg/3_18af6.jpg)