Mercedes Considering Building Bentley Bentayga Competitor
Mercedes-Benz might be the next automaker to enter the ultra-luxury SUV segment, possibly with its Maybach sub-brand.
Now that the Bentley Bentayga officially made its debut, Mercedes acknowledges that it is keeping an eye on the segment and believes the ultra-luxury SUV market is a natural fit for the brand. Although the German automaker currently has no timetable to make a decision, Andreas Zygan, Mercedes director of development for SUVs, said “We are looking at everything that is going on with that segment.”
SEE ALSO: Bentley Bentayga a Big, Opulent Beast That Will Never Be Taken Off Road
Mercedes is expanding its crossover and SUV lineup starting with the GLC- and GLE-Class models and recently confirmed the GLC Coupe will be heading to production. The company also recently announced that G-Class sales are up 20 percent over last year, when it set a record for units delivered. In total, the company’s crossover and SUV sales are up 25 percent.
It would make sense for Mercedes to leverage the revival of its Maybach nameplate with an ultra-luxury SUV offering, especially since other automakers including Lamborghini are also entering the segment that is currently ruled by the Bentley Bentayga.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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