Maybach Officially Dead
Last year in November, Mercedes made the decision to give its ultra-luxury Maybach brand the axe. That day has finally come, as the German automaker confirmed that all Maybach models will be discontinued for the 2013 model year.
So whoever owns the abandoned Maybach 57 might want to go pick it up, since it might become a collectible now. And since it was no surprise that the Maybach brand was finally killed off, the German automaker didn’t even make any sort of formal announcement about it. In fact, a price list of 2013 models were released and it simply just had the word ‘discontinued’ for the Maybach models.
It was inevitable though, as Daimler lost $500,000 for each Maybach sold; and most recently, its dealerships were granted $100,000 in cash rebates to liquidate the remaining inventory.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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