Jeep Wrangler – Review, Specs, Pricing, Videos and More

In America, there’s no more iconic off-road vehicle than the Jeep Wrangler.

For several decades, the Wrangler has been the poster vehicle for off-road adventure. The freedom SUV that allows drivers to venture places most cars dare not tread.

For 2024, the Jeep Wrangler has been overhauled and two of the most iconic trim levels continue to be offered, Sahara and Rubicon. Not just famous, these are also two of the more popular trim choices amongst consumers. But which one is the better choice? That’s what we’re here to help with.

Read the full comparison here.

What do you do when a certain four-legged competitor is threatening your territory?

Well, if you’re the 2024 Jeep Wrangler, you definitely don’t mess with the approach that’s secured an entire segment for decades. The American brand’s icon rolls into the new year doing a lot of the same stuff that’s made it the eighth-best-selling SUV in America: it still comes in a diverse variety of layouts and powertrains, it’ll still conquer a trail you probably couldn’t on foot, and it’s still one of the most affordable droptops on the market.

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A good deed turned into a refresher course: that’s how I ended up driving the 2023 Jeep Wrangler Willys 4xe.

Flash back a week ago. Jeep had brought the new-for-2023 Willys trim of its Wrangler 4xe to the Automobile Journalists Association of Canada’s (AJAC) annual EcoRun challenge. EcoRun shines a spotlight on, well, the eco-friendly vehicles available to consumers. And the plug-in Wrangler is the best-selling PHEVs out there. At the end of the event, instead of loading the SUV onto a truck in Kelowna, British Columbia, I’d be driving it back to a dealership just outside of Vancouver.

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Not all Jeeps have to go off-road.

Contrary to popular belief amongst some crowds, not every Wrangler needs to have Dana lockers on both axles, Bridgestone KO2s on all four corners, and six winches installed. For some, there’s other appealing factors to Jeep’s long-running, rugged SUV.

Most notable, is the fact it’s one of the very few mainstream four-door convertibles currently on sale. Most drop-tops have rear seats that no self-respecting adult wants to spend much time in. With the Wrangler, this isn’t the case. Take off the roof, remove the doors, load it up with friends, and pack enough gear for an epic road trip. That’s where the 2023 Jeep Wrangler Sahara 4xe shines.

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The 2021 Jeep Wrangler Rubicon 392 is as subtle as a frying pan to the face.

Or the frying pan to … the entire kitchen, in that classic ’90s anti-drug PSA. Another remnant of the era: Home Improvement. While many saw the never-too-much-power antics of Tim “The Tool Man” Taylor as a laugh-tracked cautionary tale, I’m pretty sure the Mopar folks took it all as a challenge.

How else do you explain a V8-powered Wrangler with more horsepower than a freakin’ Viper from back then? The Rubicon 392 defies puny concepts like sense, or reason. This is the ultimate heart-over-head vehicle, a laugh-out-loud experience—with a price tag that isn’t funny at all.

For the first time in 40 years, there are eight cylinders behind the seven-slotted Wrangler grille. Jeep has crammed the big 6.4-liter V8 from the Grand Wagoneer in here, with a full 470 horsepower and 470 pound-feet of torque. Like the plug-in hybrid 4xe, the 392 comes only in the longer four-door shape. It’s also only available in off-roading Rubicon flavor.

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If you want a capable off-roader that also doubles up as a daily driver, the Jeep Wrangler is the only choice, right?

However, there exists another low-key capable daily off-roader that few consider. While it might not outperform the Wrangler off the road, it has advantages that can worry even the most venerable of off-roaders and is of the Japanese variety. If you haven’t guessed it already, it’s the Toyota 4Runner. It’s honestly no wonder that its owners swear by their 4Runners. The Toyota shares its platform with the Tacoma which in turn is heavily inspired by the Hilux, the pickup truck that famously refuses to die. Most of the off-road adventure automotive content you see on the ‘tube (YouTube), usually has a Toyota as the backup vehicle carrying spares, equipment, and crews whilst still traversing the same challenging driving conditions.

While the Jeep Wrangler is the go-to icon in the off-roading community, the 4Runner has a rather dedicated following of its own. But do you really need to compromise on road manners to have an SUV with go-anywhere ability or is there a middle road that exists? Only one way to find out.

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Apparently I can’t just write “a Wrangler with an EV mode” and say this review is done.

That over-simplifies, sure. When it comes to turning Jeep’s icon into a plug-in hybrid for the first time, there’s more to it than just chucking in some batteries and calling it a day.

From behind the wheel however, it’s pretty darned accurate summary. Jeep has spent decades cultivating the Wrangler’s idiosyncratic personality, and I’m happy to report it’s survived the electrification process intact. In fact, passengers would be hard-pressed to tell there’s anything different afoot either, unless they’re up on their Jeep color-coding and clocked the electric blue highlights outside. The 2021 Wrangler 4xe wraps everything the world loves about Jeeps into a package capable of zero-emission city errand runs and silent nature treks.

Does this mean you can both acquire and consume your baked goods? Pretty much, so long as you can swing the added up-front cost.

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With two modern engines and six new trims, the 2021 Bronco seems ready to dethrone the Jeep Wrangler.

Jeep and Ford spent much of the late 20th century in a tug-of-war for off-roading supremacy. The models had changed names, shapes, and sizes but the fight remained. It seemed that when the Ford Bronco went out of production in 1996, the battle was won. Since then, the Jeep Wrangler has been the first—and realistically—the only domestic choice of vehicle for rock crawlers and river forders. But now that has changed. The 2021 Ford Bronco has the Jeep Wrangler square in its sights and attempts to square off with the Jeep in every trim and feature offered. But to Jeep’s credit, the Bronco will face an uphill battle against the legacy and loyalty garnered by Jeep over the last 25 years as the premier off-roader in North America. So how does the new 2021 Bronco fair against its chief rival? Let’s get to it.

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