While success is never guaranteed in the car industry, launching an SUV in North America these days comes pretty darn close. At the risk of oversimplification, a carmaker needs only roll the thing out and then sit back and watch buyers flock to dealerships to hand over their money.

Like the Cheshire Cat slowly vanishing from the Queen of Hearts’ croquet field, the mid-size four-door sedan is disappearing from this country’s automotive marketplace. Two of the Detroit Three are busily pulling the plug on Fusion and Impala. And the Charger and 300 soldier on with underpinnings so old they could be carbon dated.

There was a time when nobody could out-weird Subaru. It was long the go-to brand for granola types seeking a rig with power always going to all four wheels. In fact, if you wanted an all-wheel-drive coupe with bizarre windows or a station wagon with most of its roof lopped off, Subaru was the only game in town. The Subaru Outback, despite being a more conventional vehicle was the only vehicle of its kind, a wagon that could handle the rough stuff throwing no tantrums.

Reliability and safety are two of the most important factors shoppers take into account when looking for a new vehicle, but even with all the available information we have today, it’s hard to know which car will be the best used purchase for us.

The Chevrolet Blazer and Subaru’s Outback might not seem like they belong together in the market, but that’s probably because you remember the Outback as the small station wagon it used to be.

The Subaru Impreza is receiving some small but important safety upgrades for the 2020 model year, along with a modest $100 price bump at the bottom end of the trim hierarchy.

More advanced, refined and capable, the 2020 Subaru Outback is better than ever.

The Subaru Legacy has never been my favorite family car.

After Kia dropped the Stinger on us, (a car that won our car of the year when it debuted) many were left wondering how the automaker would follow up on its success. The Stinger was premium, well equipped and matched cars from a class above it.

Got a litter of kiddies and can’t figure out what vehicle to buy? We’ve some recommendations for you!

Toyota and Subaru have announced plans to jointly develop a new a battery electric vehicle platform for midsize and large passenger vehicles.

Cars and trucks aren’t getting any cheaper, and neither is insurance.

Is the Subaru Forester a competent road trip vehicle or is it better relegated to errand-running closer to home?

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Are you a young driver in need of a new car or the parent of one that will be making the monthly payments? 

For years, if you wanted an AWD hatchback without getting an over-the-top hot hatch, there was only one option: the Subaru Impreza. But Mazda has entered this domain with the new Mazda3, which is now being offered with all-wheel-drive. Is the new Mazda set to upstage Subaru in its own territory?

There aren’t many all-wheel-drive hatchback vehicles on sale in North America these days.

It’s said that New York is a concrete jungle, and Subaru is taking that analogy to the next level by showing off its new rugged crossover at the New York Auto Show. 

Crossovers are getting bigger and bigger to accommodate the needs of the average family. We brought out a trio of new spacious, feature filled and impressive three-row crossovers to see how they compare to one another.

Crossovers are everywhere these days, but finding one that’s really rugged and ready for adventure leaves you with just a few options including the Toyota RAV4 and Subaru Forester.

The Honda CR-V and Mazda CX-5 have the distinct honor of being our previous utility vehicle of the year winners, but as the years go by and the new models are considered old, they lose a bit of their luster.

Another Geneva Motor Show is in the rear-view mirror, which means it’s time for us to start making fun of all the stuff we didn’t like.

As expected, the Subaru Viziv Adrenaline Concept has made its debut at the 2019 Geneva Motor Show, ushering in Subaru’s new ‘Bolder’ design language that will give its vehicles more prominent characteristics with the goal of broadening the brand’s appeal.

Expanding by leaps and bounds in the new millennium, Subaru effectively  quadrupled its share of the U.S. market in the process.

The crossover segment is arguably the most significant one in the automotive landscape today, and car manufacturers have truly raised the bar, coming out with an army of new utility vehicles and SUVs for 2019.

When roadways get snowy or crusted with ice, you’re probably going to wish you had a Subaru.

As I gently nudged the BRZ’s accelerator pedal, its back end loosened up, just enough to send us sideways through the corner, the desired result.

The Subaru brand has long been the slightly offbeat ride of choice for those seeking to incorporate all-wheel drive into their daily commute.

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The popular Subaru Legacy sedan has been totally redesigned for 2020, offering better performance, more technology, elevated refinement, and even a much-improved interior.

If you’re looking to buy an affordable crossover with all-wheel-drive, you might find yourself in a Subaru dealership.

Subaru has been gaining popularity in the North American market in recent years, but the automaker is still not as mainstream as brands like Toyota or Honda.

The number of great compact crossovers keeps increasing, especially as newly updated vehicles like the Subaru Forester and Volkswagen Tiguan arrive boasting more features and space.

The 2019 Detroit Auto Show wasn’t the blockbuster show people were hoping for, but there were still a lot of exciting new cars that debuted.

Subaru’s new sport-compact monster is here and only for the U.S. market, unlike the past S20-something cars that preceded it, which were made just for Japan.

Americans are getting their first taste of Subaru’s special S-Line sauce with the powerful new WRX STI S209, which may be the best version of the brand’s sport compact car.

A front-drive hatchback versus a rear-drive sports car? We’re not crazy.

Let’s be frank, performance crossovers are kind of lame.

Subaru has filed a trademark application with the United States Patent and Trademark Office for ‘S209’.

Subaru has just revealed a Crosstrek Hybrid. The newest plug-in on the block uses Toyota’s system with a Subaru engine and delivers a 17-mile range.

The current WRX and WRX STI shed the hatchback model, which was an unpopular move, but Subaru reportedly may have something new in the pipeline.

There’s really nothing new about the Subaru BRZ, it’s basically the same as when it debuted roughly six years ago. So why even bother reviewing the recently introduced tS model?

Consumer Reports has released its annual Car Reliability Survey and there are a few surprises.

In the sports car market, some cars are tailored for the track, like the Subaru BRZ tS, which sports an adjustable, functional spoiler and other tweaks to make it a real road-course hero. Other cars are decidedly less hardcore, but fun in a different way. The Ford Mustang Convertible is a perfect example of that. Not everyone is looking for fast or consistent lap times with a new two-door, and for those, the drop-top could do the trick. Simply put, few car buyers are ever the same, and when it comes to coupes, that differentiation is key.

A couple of years ago, rumors surfaced that Subaru was developing a mid-engine prototype that would tap its four-cylinder boxer engine and an electric front axle.

We at AutoGuide.com love manual transmissions, but we also think there are a lot of fantastic automatic ones out there as well. Even CVTs…

Automobiles are much more than just an engine, transmission, interior and tires. They are full of the latest technology and incredible innovations that make vehicles smarter, more efficient and safer.

We applaud every manufacturer’s efforts to improve their vehicles, but some innovations really stand out from the crowd. AutoGuide.com has compiled a list of the 10 of the best innovations from this year that you might find on your next new car. Here are the 10 Best Vehicle and Technology Innovations of 2018, in no particular order.

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It’s episode 4 of The AutoGuide Show, our video show and podcast which comes out every other Friday on YouTube or your favorite podcast player.

The Subaru WRX Raiu has made its debut in Canada today – giving the country its very own special edition version of the rally-inspired sports sedan. 

When it arrives this fall, the new Subaru Forester will be the best compact crossover on the market you can get. The familiar styling and other low-key specs hide the Foresters true form as one of the best products that Subaru or any of its competitors has put out in quite some time.

Welcome to a new segment we are hoping to make a regular thing (we will release a new episode every other Friday for the time being). Watch it fully or leave it running in the background, but listen in as our editors discuss automotive industry news, what they’re driving, and everything else going on in AutoGuide Land.

Set to arrive dealerships this summer, Subaru has announced pricing for the 2019 Legacy and Outback models.