Oh No, the Mitsubishi Lancer is Becoming a Crossover
Mitsubishi really is going all-in on crossovers and SUVs.
If you’re one of the few remaining Mitsubishi enthusiasts that still have hope the automaker will create another sports sedan, it’s probably time to give up. According to a recent report from Auto Express, the Lancer nameplate will become a crossover, as Mitsubishi continues getting rid of its traditional cars. The new Lancer will be a C-segment offering, likely aimed at models like the Toyota C-HR and Nissan Juke.
SEE ALSO: The Mitsubishi e-Evolution is an Evo Fan’s Worst Nightmare
Mitsubishi’s chief designer, Tsunehiro Kunimoto, said the design direction previewed by the e-Evolution concept would be ideal for a smaller vehicle. “Just because it’s C-segment doesn’t mean it has to be a very convention hatchback,” said Kunimoto. He admits the automaker is “thinking quite radically” and might even create a new type of hatchback vehicle.
Unfortunately to us, it all sounds like the Lancer is coming back as a compact crossover, which really shouldn’t come as a surprise given the direction Mitsubishi is taking.
[Source: Auto Express]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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nothing against the company, but when will it die/stop selling cars in the US? I hate to tell them, but non of their products are relevant despite them being in the popular CUV segments. And now that there are three of them, all about the same size, the big question is WHY??? No imagination. No innovation. No ingenuity. Just reusing name plates. This Lancer-Cross is proof of that just in case the current Eclipse-Cross wasn't proof enough. Bring back the Galant (Galant wagon too) and bring it back in a big way. Bring back the VR-4 models and give people real reasons and a purpose to buy; not settle for a Mitsubishi. It won't matter to me. I see a Mitsu dealer everyday and there is very little traffic on the lot; regardless of day or time.
Oh yes, the lancer is becoming a "BADASS" crossover. And why not? Never give up without giving it your best shot, which looks like nothing else in the market. Go for it Mitsu.