MINI Takes Personalization to a New Level With 3D Printing
MINI is the first automaker in the U.S. to offer customizable parts through procedures such as 3D printing.
The new service is called MINI Yours Customised and allows MINI customers to design personalized inlays for the side scuttles, trims for the passenger side in the interior, LED door sills, and LED door projectors. To make it easy for those wanting to personalize their vehicles even more, MINI has launched an Online Customiser specially developed for the new options.
To bring those products to life, MINI is using innovative procedures such as 3D printing and laser lettering for manufacturing. The company says the individually designed products can be delivered within just a few weeks and the parts can be installed by the customer or by the participating MINI dealer or service partner. Each part can also be uninstalled, allowing a customer to put their car back to factory if the vehicle is sold later on.
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When designing their own customized products, customers can select between different options and can even integrate their own texts and their signature into the design. All MINI Yours Customised products will be produced at production facilities in Germany, and uses 3D printers that have been precisely configured by the BMW Group through strategic partnerships with Hewlett-Packard Inc., Carbon Inc., and EOS GmbH.
Availability of the customized products depends on the model and pricing was not announced.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Wait until Clarkson, May, & Hammond get hold of this. "Get ready...for the Eagle Hammerhead i-Thrust Superleggera!"