Lotus Wants to Sell You a Pet Helmet
Because our furry friends want to go fast too.
The Lotus Pet Lids are the ultimate accessory for animal-friendly sports car owners, designed to be lightweight, optimized and ergonomically friendly for pets. Weighing just 25 grams, the Lotus Pet Lids can be personalized with your furry companion’s name and blood group. The range of stylish helmets for cats are both practical and desirable and are available in a choice of contemporary and historic color schemes.
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The timing of the product’s launch couldn’t be better with spring finally here. Or maybe it’s just because it’s already April Fool’s Day elsewhere in the world.
“We were inspired by Clark, the Hethel factory cat who kept wanting to jump in the cars when we were track testing. As we take safety seriously, it was only proper that our furry friends should be afforded the same pedigree of protection that our drivers have.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Now I can take my cat autocrossing with me