Lincoln is Finally Bringing Back the Aviator Nameplate

Jason Siu
by Jason Siu
lincoln is finally bringing back the aviator nameplate

The Lincoln Aviator Concept will make its debut at the 2018 New York Auto Show.

The American automaker has released a short teaser video for the new Aviator Concept, previewing what will likely be a replacement for the MKT three-row SUV. The Aviator nameplate hasn’t been used since 2005, but Lincoln is adopting a new nomenclature that uses more traditional model names like the existing Continental and Nautilus.

Reports of the Aviator’s revival first surfaced in 2015 from our sister site, The Truth About Cars. It is believed the new Aviator will be based on the existing Ford Explorer.

2018 New York Auto Show Preview

Like other automakers, Lincoln is focused on bolstering its lineup of crossover and SUV offerings as the segment continues to stronger and stronger. Expect to see more teasers and details leading up to the Aviator Concept’s debut at the 2018 New York Auto Show, where AutoGuide.com will be reporting live.

The Aviator Concept takes comfort to a higher level.

Watch the Lincoln Aviator Concept preview on March 28. pic.twitter.com/zt3QtRGgKr

— LincolnMotorCoCanada (@LincolnMotorCA) March 15, 2018

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Rocket Rocket on Mar 15, 2018

    Correction: the Aviator will be based on the next gen Explorer, not the existing model. RWD, baby!

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