The Oculus Rift isn’t just being used to develop video games.

Now that the Lexus RC F is heading to dealerships, the Japanese automaker is working on a high-performance version of its GS luxury sedan.

Lexus is already thinking of ways to improve on its new RC F sports car.

Several Toyota models are being recalled for a possible fire hazard.

Through social media, some stories have a life of their own. AutoGuide.com has compiled a list of this week’s most shared stories through Facebook, Twitter and Google+.

The newest addition to the Lexus lineup has finally arrived.

Lexus is planning an “F” version of its GS sedan that will be powered by an uprated version of the 5.0-liter V8 powering its new RC F performance coupe.

The Lexus GS 450h is getting sportier for the 2015 model year.

Pricing for the new Lexus RC 350 sports car has been announced.

Here’s an automotive riddle for you: what two-door car is blazingly fast but doesn’t stop? Which one is cool to the touch and scorching hot at the same time?

Cars like the Mercury Grand Marquis and Buick Roadmaster are quintessential examples of “old-person transportation,” if we may make a blatantly ageist statement.

The Tesla Model S might be a popular car among some enthusiasts, but apparently it’s not all that “hot.”

Imports and European automakers still reign supreme in customer satisfaction.

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Through social media, some stories have a life of their own. AutoGuide.com has compiled a list of this week’s most shared stories through Facebook, Twitter and Google+.

Lexus will build a successor to its Ferrari fighting LFA supercar.

The 2015 Lexus model lineup is about to be a little more luxurious.

The 2015 North American Car and Truck/Utility of the Year long list has been announced.

It’s the end of an automotive era in Tahara, Japan, where the Lexus IS-F was built up until today.

Lexus has dismissed the notion that a luxury car could be priced under $30,000.

If the 2015 Lexus NX’s styling isn’t aggressive enough for you, Toyota’s Racing Development (TRD) has a fix.

Lexus has the new BMW M4 in its sights with the RC-F performance coupe and now we can share one of the best parts about the car ahead of our test drive later this month: the exhaust note!

Lexus is planning a contender in the luxury sports coupe category.

Lexus wants to become less dependent on the North American market for its sales and that could mean a smaller lineup.

Lexus has plans for a new flagship coupe model based on the LF-LC Concept, which will beging production in 2016.

Whether you’re shopping for a sports car, SUV or all-purpose wagon, AutoGuide.com’s most watched videos have you covered.

Lexus has jumped into the luxury compact crossover segment with the new 2015 NX, our review of which was the most popular on Autoguide.com last week. 

AutoGuide.com has received even more photos of the stunning Lexus RC F Solar Flare.

The newest addition to the Lexus lineup is also the most fuel efficient in the crossover segment. 

In the automotive world, customer’s tastes are fickle. What’s hot today will be shunned tomorrow. Currently, it’s the premium compact crossover that’s all the rage. Consumers are snatching these high-riding five-door hatchbacks up as if they are free iPads. Every luxury auto manufacturer wants a piece of the profitable pie and this year has already seen the introduction of the Lincoln MKC and the Mercedes-Benz GLA.

Each year, Strategic Vision releases its Total Quality Index, which it says includes positive and negative product experiences on vehicles including reliability, actual problems, driving excitement and other measures.

Lexus recently gave its fans the chance to name a new color that will adorn RC F, and the first photos have popped up showing the car in the flesh.

Lexus has lightly upgraded the IS sports sedan for the 2015 model year with some new standard content and revised style. 

Would the Lexus RC F and IS F models benefit from a dual-clutch gearbox?

Don’t expect a performance sub brand from Toyota or Lexus anytime soon.

This year’s JD Power Initial Quality Study had a few surprises and you might be shocked to hear which vehicles were most problem free.

A competition was held on social media to name one of the eye-catching colors that will be available on the new Lexus RC F, and the brand has chosen a winner. 

Lexus is gearing up to launch a new small crossover in the United States and has just launched a new configurator to allow you build your very own NX.

The Lexus SC saw its last year in 2010, but it looks like the nameplate may return to the Japanese luxury automaker’s lineup. 

Lexus is once again a competitor in the luxury car sales race.

Thinking of going green with your daily commute? There are dozens of options available in today’s market for an eco-friendly car and if you’re curious on which ones are greenest, you’ve come to the right place.

Looking to purchase a safe, fuel efficient car? This is a list of the top 10 list of the safest, most fuel efficient cars available in showrooms today.

Want to learn more on how the Lexus RC F was developed?

Through the magic of social media, some stories have a life of their own. AutoGuide.com has compiled a list of this week’s most shared stories through Facebook, Twitter and Google+.

Could BMW and Lexus be collaborating on a new supercar? It might be more than just a rumor.

The winter was a real bastard. If you reside in or even just passed through the northern part of America at some point during the last four months you know exactly what I’m talking about.

The Lexus RC F is on its way and the Japanese automaker is giving it a new shade.

After one of the worst winters in recent memory America’s northern extremities are finally starting to thaw out. In addition to longer days, spring is also bringing warmer temperatures as the sun wakes up from hibernation. But were April car sales as nice? Did better weather get more people in the mood… to buy a car, that is?

Lexus is mulling over a few options in order to add a seven-seater crossover to its lineup.

Lexus has finally spilled the details on its new NX model including the specs for its 2.0-liter turbocharged four-cylinder engine.

Lexus’ new 2.0-liter turbocharged four-cylinder engine will reach more models next year.

The IS sports sedan will be the next product in the Lexus lineup to gain a turbocharged engine.

Share, +1 or retweet, there was a lot of great content to spread around social media this week. Once again we’ve compiled a list of the stories that seemed to have a life of their own.

The newest addition to the Lexus family has been officially revealed.

The folks at Kelley Blue Book have released their annual Brand Image Awards. The study, now in its seventh year, honors automakers for excelling in certain areas. Categories include things like best performance brand, most refined brand and most trusted brand. Overall there are 13 winners and the results may surprise or even appall you. You’ll need to read on to find out.

A new leaked image from Automobile Magazine is showing more of the upcoming Lexus NX than ever before.

Do you want to know what the “F” in Lexus F stands for?

Lexus has confirmed that the newest model to its lineup will officially debut at the 2014 Beijing Motor Show.