Genesis is a new automaker that’s taking a different approach to representing itself. Instead of focusing on exclusivity, motorsports, or over-the-top publicity stunts, the automaker is setting itself apart by focusing on a human element: Culture.

Genesis has opened its first headquarters-owned standalone showroom in Seoul, South Korea.

With nearly 300 videos produced in 2017,  AutoGuide.com‘s YouTube channel is packed with plenty of automotive content.

This year kept AutoGuide.com‘s editors extremely busy with plenty of new vehicles to test.

The Insurance Institute for Highway Safety (IIHS) has made it tougher to earn a Top Safety Pick+ award for 2018.

Hyundai has snagged itself another high-profile BMW veteran.

Driving around in a nice looking car usually means parting ways with a significant amount of your hard-earned cash.

The South Korean city of Seoul is a modern metropolis with densely packed apartment towers, great food, and terrible traffic.

As a brand, Genesis represents the inaugural offering of a Korean automaker into the international luxury car realm.

The BMW 5 Series has been considered the standard for executive sport sedans for decades. But when something is held in such high regard, it tends to hold a higher price tag.

Hyundai’s Genesis luxury brand is planning to introduce a compact crossover as part of its ongoing product onslaught.

Some automakers just have what it takes to produce exciting cars.

JD Power has released findings from its 2017 U.S. APEAL (Automotive Performance, Execution, and Layout) study, which looks at how satisfied car owners are with their new vehicles after 90 days of ownership.

“Korean would be my eighth one,” responded Luc Donckerwolke sheepishly when asked how many languages he speaks.

Korean automakers top this year’s J.D. Power U.S. Initial Quality Study.

Located about an hour and a half north of San Francisco, California’s Napa Valley is a magical place that’s adored by wine aficionados the world over.

The replacement for the Hyundai Genesis sedan will start at $42,725 when it hits dealers, while the performance-focused  Genesis G80 Sport will add almost $14,000 to the price tag.

The New York Auto Show is in full swing, with automakers from around the world revealing their latest and greatest in the Big Apple.

The Genesis GV80 Concept is the brand’s first interpretation of a versatile, luxury SUV.

A Genesis smartwatch app is now available for the Apple Watch and Android Wear.

If you’re shopping for a car, minivan or truck, the list will help you find the safest vehicle you can buy in 2017.

Decades ago, Cadillac was pretty much the benchmark that every other luxury automaker tried to hit.

The all-new 2018 Genesis G80 3.3T Sport has made its North American debut at the 2016 L.A. Auto Show.

The 2017 North American Car, Truck and Utility Vehicle of the Year finalists have been announced.

Korean luxury automaker Genesis, an offshoot Hyundai brand, is new to the segment and is already trying to change established industry norms.

Hyundai’s new luxury brand Genesis has announced pricing for its flagship model, the G90. 

The Genesis luxury sub-brand from Hyundai is getting ready to take on the popular BMW 3 Series.

Monterey Car Week and its headline event, the Concours d’Elegance, are the ultimate showcase for automakers that want to align themselves with the best of the best.

Hyundai is on an ambitious journey, spinning off its Genesis and Equus sedans into the foundation of a standalone premium brand.

Hyundai has twice proven it has what it takes to compete in the premium sedan space, first with the Genesis and then the Equus.

Genesis has inked a new deal with Amazon that will allow users to control some aspects of their vehicle remotely.

Which large sedan do YOU prefer, the new Genesis G80 or Chevrolet’s lovable SS? Vote in our latest poll!

Hyundai has announced that 2016 will be the last year for its Genesis coupe. 

The 2017 Genesis G80 might be the brand’s first model, but it’s really a successor to the Hyundai Genesis sedan.

The 2017 Genesis G80 has been unveiled for the North American market with an impressive list of features.

Hyundai’s Genesis luxury brand is working to develop its own all-electric car. 

When Genesis reveals its new performance cars, they won’t be wearing the ‘N’ badge that will be found on Hyundai’s sports machines. 

The Genesis G80 and G80 Sport models were introduced at the 2016 Busan Motor Show.

The roadmap for Genesis, Hyundai’s luxury sub-brand, has leaked.

After snatching Bentley’s head of design Luc Donckerwolke, Hyundai has once again recruited a designer from the British brand. 

Hyundai’s Genesis sub-brand will join other luxury automakers by offering plug-in hybrids.

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Hyundai, along with its premium Genesis brand, is kind of on a roll lately. 

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The freshly formed Genesis brand, Hyundai’s luxury arm, is teasing a new concept that it plans to reveal at the New York Auto Show. 

Hyundai has unveiled its third 2016 Super Bowl ad, featuring comedian and actor Kevin Hart.

Hyundai’s newly formed Genesis luxury brand is gearing up to become a world-class sports car manufacturer thanks to the new N performance division. 

Hyundai’s new luxury sub-brand will spawn high-performance N models.

Hyundai’s standalone luxury brand has officially launched in the U.S. with the new 2017 Genesis G90 sedan.

The New Year is upon us and that means the 2016 Detroit Auto Show is right around the corner.

Hyundai has been seriously stepping up its luxury game recently. 

In announcing its new Genesis luxury division, Hyundai said that it could offer as many as six models by 2020. A recent trademark filing indicates there could eventually be far more than that.