Genesis' Unique Approach to Luxury Focuses on Humans and Culture

Genesis is a new automaker that’s taking a different approach to representing itself. Instead of focusing on exclusivity, motorsports, or over-the-top publicity stunts, the automaker is setting itself apart by focusing on a human element: Culture.

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Genesis GV80 Test Mule Spotted Ahead of SUV's 2019 Arrival

The Genesis GV80, which is to be the first SUV from the Korean luxury automaker, has been spotted testing ahead of its arrival in 2019. 
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Genesis Opens Its First Stylish Standalone Showroom

Genesis has opened its first headquarters-owned standalone showroom in Seoul, South Korea.

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Top 10 Most Popular AutoGuide.com Videos of 2017

With nearly 300 videos produced in 2017,  AutoGuide.com‘s YouTube channel is packed with plenty of automotive content.

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Top 10 Most Popular Car Reviews of 2017

This year kept AutoGuide.com‘s editors extremely busy with plenty of new vehicles to test.

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Top 15 Safest Cars of 2018 According to IIHS

The Insurance Institute for Highway Safety (IIHS) has made it tougher to earn a Top Safety Pick+ award for 2018.

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Hyundai/Genesis Nabs Another BMW M Employee

Hyundai has snagged itself another high-profile BMW veteran.

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Genesis Launches Dedicated MyGenesis Web Portal for Owners

Hyundai’s Genesis luxury brand has launched a dedicated web portal for owners of its vehicles called MyGenesis. 
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Top 10 Cars That Look More Expensive Than They Actually Are

Driving around in a nice looking car usually means parting ways with a significant amount of your hard-earned cash.

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2018 Genesis G70 Review and First Drive

The South Korean city of Seoul is a modern metropolis with densely packed apartment towers, great food, and terrible traffic.

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Everything You Need to Know About the 2018 Genesis G70

As a brand, Genesis represents the inaugural offering of a Korean automaker into the international luxury car realm.

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Genesis G70 Shown Inside and Out in Leaked Photos

The new Genesis G70 sport sedan has been leaked in a series of images ahead of its debut later this month.
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2018 BMW 540i Vs Genesis G80 Sport Comparison

The BMW 5 Series has been considered the standard for executive sport sedans for decades. But when something is held in such high regard, it tends to hold a higher price tag.

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Genesis' Google Assistant App Can Send Voice Commands to Your Car

Genesis has developed an app for Google Assistant which allows users to send voice commands to their Genesis vehicle.
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Hyundai's Genesis Brand Plotting Compact Crossover

Hyundai’s Genesis luxury brand is planning to introduce a compact crossover as part of its ongoing product onslaught.

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Top 10 Most Appealing Car Brands: 2017

Some automakers just have what it takes to produce exciting cars.

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Top 9 Interesting Findings in the 2017 JD Power APEAL Survey

JD Power has released findings from its 2017 U.S. APEAL (Automotive Performance, Execution, and Layout) study, which looks at how satisfied car owners are with their new vehicles after 90 days of ownership.

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Standing Out From the Crowd: How Hyundai Is Tackling Design Challenges

“Korean would be my eighth one,” responded Luc Donckerwolke sheepishly when asked how many languages he speaks.

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Top 10 Best Automakers in Initial Quality: 2017

Korean automakers top this year’s J.D. Power U.S. Initial Quality Study.

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2018 Genesis G80 Sport Review

Located about an hour and a half north of San Francisco, California’s Napa Valley is a magical place that’s adored by wine aficionados the world over.

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2018 Genesis G80 Priced Competitively at $42,725

The replacement for the Hyundai Genesis sedan will start at $42,725 when it hits dealers, while the performance-focused  Genesis G80 Sport will add almost $14,000 to the price tag.

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Top 10 Most Significant Debuts From the 2017 New York Auto Show

The New York Auto Show is in full swing, with automakers from around the world revealing their latest and greatest in the Big Apple.

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Genesis Goes Mesh Crazy With Funky Luxury SUV Concept

The Genesis GV80 Concept is the brand’s first interpretation of a versatile, luxury SUV.

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Be Like James Bond and Control Your Genesis From a Watch

A Genesis smartwatch app is now available for the Apple Watch and Android Wear.

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The Safest Cars and Trucks You Can Buy in 2017

If you’re shopping for a car, minivan or truck, the list will help you find the safest vehicle you can buy in 2017.

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2017 Cadillac CT6 Vs 2017 Genesis G90

Decades ago, Cadillac was pretty much the benchmark that every other luxury automaker tried to hit.

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New Twin-Turbo V6 Joins Genesis G80 Lineup

The all-new 2018 Genesis G80 3.3T Sport has made its North American debut at the 2016 L.A. Auto Show.

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2017 North American Car of the Year Finalists Announced

The 2017 North American Car, Truck and Utility Vehicle of the Year finalists have been announced.

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Hyundai's Genesis Brand to Sell Cars Online, But There's a Catch

Korean luxury automaker Genesis, an offshoot Hyundai brand, is new to the segment and is already trying to change established industry norms.

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2017 Genesis G90 Priced From $69,050

Hyundai’s new luxury brand Genesis has announced pricing for its flagship model, the G90. 

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Genesis G70 Spied Getting Ready to Battle BMW 3 Series

The Genesis luxury sub-brand from Hyundai is getting ready to take on the popular BMW 3 Series.

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Gallery: All the Best Concepts and Supercars on the Lawn at Pebble Beach

Monterey Car Week and its headline event, the Concours d’Elegance, are the ultimate showcase for automakers that want to align themselves with the best of the best.

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Genesis Exec Details Uphill Battle for New Luxury Brand

Hyundai is on an ambitious journey, spinning off its Genesis and Equus sedans into the foundation of a standalone premium brand.

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2017 Genesis G90 Review

Hyundai has twice proven it has what it takes to compete in the premium sedan space, first with the Genesis and then the Equus.

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Genesis Cars Can Now Be Controlled With Amazon Alexa Voice Commands

Genesis has inked a new deal with Amazon that will allow users to control some aspects of their vehicle remotely.

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Poll: Genesis G80 or Chevrolet SS?

Which large sedan do YOU prefer, the new Genesis G80 or Chevrolet’s lovable SS? Vote in our latest poll!

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13 Things We Want to See in the New Coupe From Genesis

Hyundai has announced that 2016 will be the last year for its Genesis coupe. 

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2017 Genesis G80 Price Increases Without the Hyundai Badge

The 2017 Genesis G80 might be the brand’s first model, but it’s really a successor to the Hyundai Genesis sedan.

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2017 Genesis G80 Won't Get Twin-Turbo V6 in North America

The 2017 Genesis G80 has been unveiled for the North American market with an impressive list of features.

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Hyundai Developing All-Electric Genesis Luxury Car

Hyundai’s Genesis luxury brand is working to develop its own all-electric car. 

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Genesis Performance Cars Won't Wear 'N' Badge

When Genesis reveals its new performance cars, they won’t be wearing the ‘N’ badge that will be found on Hyundai’s sports machines. 

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Hyundai's Genesis Lineup Expands With Twin-Turbo G80 Sport

The Genesis G80 and G80 Sport models were introduced at the 2016 Busan Motor Show.

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Genesis Roadmap Leaked, SUVs and Sports Coupe Coming by 2020

The roadmap for Genesis, Hyundai’s luxury sub-brand, has leaked.

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Hyundai Poaches Another Bentley Designer

After snatching Bentley’s head of design Luc Donckerwolke, Hyundai has once again recruited a designer from the British brand. 

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Genesis Plug-in Hybrids in Development

Hyundai’s Genesis sub-brand will join other luxury automakers by offering plug-in hybrids.

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Top 5 Debuts From the 2016 New York Auto Show
Poll: Which Genesis/Hyundai Concept Is Better?

Hyundai, along with its premium Genesis brand, is kind of on a roll lately. 

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Genesis New York Concept Video, First Look
Genesis New York Concept Teased

The freshly formed Genesis brand, Hyundai’s luxury arm, is teasing a new concept that it plans to reveal at the New York Auto Show. 

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Hyundai's Third Super Bowl Ad Features Kevin Hart as Everyone's Favorite Overprotective Dad

Hyundai has unveiled its third 2016 Super Bowl ad, featuring comedian and actor Kevin Hart.

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Hyundai's N Division to Build BMW M4-Fighting Genesis G70 Coupe

Hyundai’s newly formed Genesis luxury brand is gearing up to become a world-class sports car manufacturer thanks to the new N performance division. 

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Genesis Brand to Get High-Performance 'N' Models

Hyundai’s new luxury sub-brand will spawn high-performance N models.

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6 Things You Should Know About the 2017 Genesis G90 From Hyundai

Hyundai’s standalone luxury brand has officially launched in the U.S. with the new 2017 Genesis G90 sedan.

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Top 10 Most Anticipated 2016 Detroit Auto Show Debuts

The New Year is upon us and that means the 2016 Detroit Auto Show is right around the corner.

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Quiz: Is This a Hyundai or a European Luxury Car?

Hyundai has been seriously stepping up its luxury game recently. 

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The Genesis G60 and Lots of Other Alphanumeric Hyundais Are Coming Soon

In announcing its new Genesis luxury division, Hyundai said that it could offer as many as six models by 2020. A recent trademark filing indicates there could eventually be far more than that.

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