J.D. Power has conducted a new study on brand loyalty called the J.D. Power 2020 U.S. Automotive Brand Loyalty Study. Now in its second year, the study uses data from the Power Information Network and aims to determine if the customer returns to the same brand to make his second purchase or not.

Main photo credit: UfaBizPhoto/ Shutterstock.com

Each year the team at J.D. Power reveals what mainstream car brands owners find most appealing. This year, you might be surprised at the results.

Here in a post-Bronco world, Ford’s Escape now makes more sense.

The future is electric, that is a fact. Here is another one, SUVs are the present and will not fall out of favor any time soon. So developing electric SUVs would be the right way forward so you appeal to both crowds correct? Well, manufacturers seem to agree on that too. That is why in the months to come we will probably see a slew of new electric SUVs arrive on the scene. Some might fly under the radar while some will certainly make a big splash. We have compiled a short list of the Top 5 electric SUVs to look out for in 2021. Which one are you looking forward to?

Ford is doubling production of the $60,800 Bronco First Edition after the initial 3,500-model run sold out in mere hours.

Watch the debut of this year’s most anticipated SUV family tonight.

Ford’s hotly anticipated Bronco SUV will make its debut on TV, including ABC, ESPN, and National Geographic.

A solitary powertrain, upscale cabin, and class-leading convenience features—but is it enough?

The Ford Ranger is probably one of the most sought after mid-size pick-up trucks out there and it has less to do with the way it looks or the engines it comes with. One of the critical aspects of the Ranger’s appeal is the sheer amount of aftermarket accessories available from the factory. Ford recognizes that the Ranger is less of a workhorse but more of a lifestyle vehicle unlike its elder sibling, the F150.

Folding gearshifts and hybrid power, oh my!

The Ford Mustang Mach-E will feature a hands-free driving mode to rival similar systems from Cadillac and Tesla.

Ford releases first shadowy teaser of 2021 F-150 ahead of its reveal on on June 25.

We now have an exact date for the debut of the Ford Bronco: July 9.

At long last, Ford will officially show off its Wrangler-fighting Bronco next month, confirms company spokesperson.

Ford has confirmed the digital launch of its most important model, the F-150 pickup, for next month.

Ford has announced that it will be bringing the Mustang Mach 1 back after a hiatus of 17 years.

The world economy is feeling the crunch of the COVID-19 pandemic, and the automotive market isn’t free from it.

Hybrids have come a long way from being scoffed at and being labeled hipstermobiles.

After weeks of down time, North American automaker production plants are gearing up for a return to work.

A leak from a Ford dealer resource has suggested the Mustang Mach-E will arrive with an added dose of power.

The Ford Bronco Sport is one of the most hotly anticipated launch of this year. The “baby Bronco” was set to make its debut at the New York Auto show in April.

The 2021 Ford Bronco Sport is about the most anticipated upcoming car in the North American market.

We know that Ford will be launching a hybrid version of its  F-150 light-duty truck in the future. It was widely believed that the hybrid will debut with the next generation of F-150. But according to new documents that have surfaced thanks to the VIN decoder (via newf150forum.com), we can confirm that the 2021 Ford F-150 will be getting a hybrid powertrain. The traditional part of the drivetrain comes in the form of a 3.5-liter V6 engine, which will work alongside an electric motor.

To call the Escape the most important car Ford launches all year is an understatement.

Ford North America’s CEO, Kumar Galhotra has announced that Ford is aiming to restart production at select facilities in North America starting April 6.

In the midst of the global pandemic caused by COVID-19, Ford along with many other manufacturers announced that it has temporarily suspended vehicle production in multiple regions.

Manufacturers of trucks are wising up. They seemed to have figured out that not everyone needs (or wants) an enormous Ramerado Latinum Carbon Lithium Edition pickup truck the size of three football fields. It is not uncommon for a truck buyer to want something with a rugged appearance. The bed, however, is used to haul air about 90 percent of the time. This behaviour is analogous to people who wear checkered woods jackets and live in Manhattan.

Ford went in a different direction for the traditionally truck-heavy Chicago Auto Show, instead showing off its low-slung GT supercar in updated 2020 form.

In the wide world of pickup trucks, buyers often croon over sayings like “best payload”, “most torque”, and “highest towing in its class”. All the Big 3 truck automakers are equally guilty of increasing these numbers on a seemingly year-over-year basis just to one-up each other, but how much is really too much in this heated battle? If these numbers really do sell trucks, then Ford just one-upped everyone and everything on the market with their latest 2020 Super Duty. It has – counts them all – over 20 “best in class” features.

I live in the countryside, way up north. We’ve got plenty of outdoor space, plenty of lakes and cottages and trails, and plenty of roads that are in spectacularly bad shape. 

The numbers are in, and they confirm what we already knew: everybody is buying crossovers (and trucks).

The folks at Ford may be giving up conventionally-shaped sedans, but a recent trademark filing suggests they could be targeting a different market altogether: the raised-wagon segment.

It can be argued with some vehemence that the Ford Motor Company is responsible for the plethora of crossovers and SUVs plying our nation’s roads.

Here it is. After months of teasing—and a leak mere days before this— Ford is ready to show off the controversial new 2021 Mustang Mach-E.

The small crossover segment, a murderously competitive market in which there is a phalanx of players, is plenty crowded. In fact, trying to choose the best one is like trying to pick your favorite trumpeter out of a large brass band. With everyone making so much noise, it’s tough to focus on a single player.

Electric vehicles are on the rise. According to data from J.D. Power, EVs actually outsold manual transmission-equipped cars for the first time in Q3 2019. And while that’s as much a comment on manual’s slipping popularity as on the market’s growing appetite for EVs, it’s nonetheless true that battery-powered cars are on track to represent an ever greater share of new vehicle sales over the coming years.

It’s no secret that today’s trucks are more comfortable than their predecessors by leaps and bounds. Pickup trucks have become quite popular among the well-heeled in the United States, stretching further up-market with pricey, well-appointed models like the Ford F-150 Limited and Ram 1500 Limited. Their interiors are clad in rich leathers and princely veneers, and they’ve got all the high-tech creature comforts and convenience features.

Everyone who has joined the ranks of the “Busted Knuckles Club” has probably used WD-40 Brand products at one time or another: the WD-40 Brand’s ubiquitous rust-penetrating lubricant is a mainstay of the home mechanic, invaluable for its ability to help free stuck parts and fasteners.

A new patent application filed by Ford could be the best hint yet as to how the roof of the upcoming Bronco will come off. And that’s not all.

Unquestionably, the automotive industry is one of the most dynamic in the world. New vehicles are constantly under development by manufacturers.

The truck wars are raging, with Detroit’s Big Three duking it out to claim top honors. That’s why the fourth-generation Ford Super Duty, launched for the 2017 model year, is already receiving some significant updates.

“This is good,” I thought to myself about two minutes after swapping seats with my drive partner and settling in behind the wheel. “This is extremely good.”

The 2020 Ford Escape is brand new and that’s a huge deal.

It’s never a simple task to pick the coolest cars on sale, but our team of opinionated experts is up to the challenge.

It’s hard to believe more than 50 percent of 2019 is already gone. Where does the time go?

Ford may be taking ages to get its reborn Bronco out of development and onto the market, but it sounds like this SUV will be well worth the wait.

When it comes to buying a new car, it’s all about value, which is why subcompact crossovers have become so popular these days.

It’s time for another Ford vs. Chevy shootout.

Ford has finally given us the important figures for its new 7.3-liter pushrod V8 engine, set to go under the hood of the F-250 and up. Available in two tunes, the engine will make 430 hp and 475 lb-ft of torque in the F-250, making it the most powerful gas engine in its class.

Ford has been on a trademarking spree lately. Now, All Ford Mustangs has discovered two new trademarks submitted by Ford for the names “ Bronco Big Bend” and “ Bronco Outer Banks.”

What are the most affordable new pickup trucks you can buy today? Keep reading and you’ll find out.

Got a litter of kiddies and can’t figure out what vehicle to buy? We’ve some recommendations for you!

The Mustang is the heart and soul of the Ford brand, even if the automaker plans to dump all of its cars and sedans for crossovers and SUVs. The Mustang is a car with legacy, and Ford is pulling all the stops for the latest model.

Good news, Blue Oval fans: Ford is building an off-road Super Duty.

The 2020 Ford Explorer is totally familiar yet completely reimagined.