Bentley Wants to Get Friendly With Vegans
Bentley is working on making its sumptuous interiors more appealing to vegans.
The British automaker is known for crafting some of the finest interiors in the auto industry, but they’re not exactly vegan-friendly. The company uses up to 20 animal hides in its leather upholstery and trimming, and admits that doesn’t sit well with someone with a vegan lifestyle. Bentley’s director of design, Stefan Sielaff, recently revealed at the Financial Times Future of the Car Summit that Bentley is speaking with those customers and asking what it can offer them. “We do a lot of custom-made and coach-built solutions, in conjunction with our colleagues at Mulliner, and therefore we want to satisfy these customers because they are the peak of a trend,” he said.
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Although he didn’t give an exact timeframe, Sielaff did say the automaker will “shortly” present a Bentley with a vegan interior and it’ll offer a luxury sensation in a different fashion, featuring protein leather, mushroom leather and jellyfish material.
Last year, Tesla announced it would offer full vegan interiors for its vehicles, likely due to their popularity in the state of California. When speaking with customers about vegan interiors, Sielaff pointed out that Bentley is talking to those especially in California, which is likely a big market for Bentley in the U.S.
[Source: AutoExpress]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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