Amazon Will Begin Selling Cars Online in Italy
Car shoppers in Italy will soon be able to purchase a Fiat online.
Fiat Chrysler Automobiles (FCA) has teamed up with online giant Amazon to initially offer three Fiat models for sale online, the 500, the Panda and the 500L. The automaker said the decision to sell those three models was delibarate, since the Panda is Italy’s biggest-selling car, while the 500 and 500L appeal to younger shoppers. According to Gianluca Italia, the man responsible for Fiat Chrysler in Italy, the partnership will appeal to buyers looking for deals without having to leave their home, saying that existing promotions will be improved by up to 33 percent for online customers.
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Italia added that research shows half of Italians are willing to purchase a vehicle online, but 97 percent prefer to pick it up from a traditional dealer. As a result, the shopping experience Amazon will provide allows buyers to pick their car, customize it and get a final price before being contacted by Amazon to decide on a dealer where they can finalize their purchase and take delivery. The company says a vehicle should be ready within two weeks of the initial click online.
“The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle,” said Gianluca Italia during an online press conference.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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