Steph Curry, the 'Nicest Guy in Basketball', Stars in New Infiniti QX50 Ad
Infiniti has debuted a new commercial, starring its brand ambassador, Steph Curry.
The new commercial is part of the launch campaign for the 2019 Infiniti QX50, which features the world’s first production-ready variable compression ratio engine, the VC-Turbo. The NBA superstar is on his way to another Finals, where he’ll square off against LeBron James who is a Kia K900 ambassador.
In the ad, Curry talks about how he’s considered “the nicest guy in basketball,” but people don’t know about his “darker side.” Of course there’s a twist in the 60-second spot, but we won’t ruin it for you.
SEE ALSO: Steph Curry is Infiniti’s New Global Brand Ambassador
Just like how the ad portrays Curry’s nicer and darker sides, it also highlights the two sides of the VC-Turbo engine, which Infiniti says sets a new benchmark for powertrain capability and refinement.
“Stephen Curry’s drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the all-new INFINITI QX50,” said Phil O’Connor, director, Marketing Communications and Media, INFINITI USA. “It is the first crossover with the ability to seamlessly switch between two sides, power and performance as well as efficiency and economy.”
Discuss this story on our Infiniti QX50 Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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